POPSOCKETS
(Community Management & Content Creation - Mar 2023 - Jul 2023)
Following the success of PopPuck's launch on TikTok, I managed PopSockets' global brand channels on TikTok and Instagram; ideating, producing, editing, writing copy and channel management for the brand (inclusive of 20 pieces of content per week).
- 400% increase in engagement in the first month
- 15K+ followers gained in 6 months (TikTok)
https://www.tiktok.com/@popsockets/video/7243520333943147819
https://www.tiktok.com/@popsockets/video/7240576765695986987
POPPUCK
(Community Management & Content Creation - Aug 2022 - July 2023)
PopSockets had a mission to launch a new fidget toy line; PopPuck and make it the ultimate playground trend, creating a frenzy of fans across the US and igniting FOMO amongst teens. Boosting, channel management, and influencer partnerships amplified PopPuck's social channels and unleashed authentic UGC content. Launching this new IP for the first time on TikTok, I managed all content creation and channel management (inclusive of 12 pieces of content per week).
- Product sold out twice
- 505% followers growth (month-on-month) (TikTok)
- 9K followers in first 60 days / 40K by 6 months (TikTok)
- 117M views on #poppuck (TikTok)
https://www.tiktok.com/@poppuck/video/7190053906116775211
https://www.tiktok.com/@poppuck/video/7247560028792704298
https://www.tiktok.com/@poppuck/video/7182255779544599851
https://www.tiktok.com/@poppuck/video/7197108442690030891